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The Kiwi Lane Story

Photo of the founders of Kiwi Lane DesignsA passion for scrapbooking

Scrapbooking is a passion that all three of us have shared for a long time. It is something that has brought us together on countless occasions and strengthened our family bond.

Our frustration grows

The idea for Kiwi Lane started in 2008 while we were scrapbooking together. We were complaining to each other that most of the samples that we found in magazines and online were for one-picture, one-page layouts and depended heavily on expensive embellishments to accomplish their look. Although the layouts were beautiful, recreating them was hard on our budget and we preferred designing two-page layouts so that we could fit more photos and tell a more complete story with each layout.

“Framing” is born

It was this frustration that led us to develop a new style of scrapbooking that provided endless inspiration and simplified the scrapbooking process. We called this technique “Framing,” and it changed the way that we scrapbooked, allowing us to add as many pictures as we wanted and end up with a beautiful, balanced, professional layout every time.

Because the process took advantage of the gorgeous prints and patterns in our paper stashes, we were also able to create pages that were stunning without spending a small fortune on traditional embellishments. As scrapbookers ourselves, this new technique solved all of our concerns and we fell in love with it!

By scrapbookers, for scrapbookers

Soon after this we realized that this was something that would benefit all scrapbookers at any level, and we felt a strong desire to share it with others. We have gained such a sense of satisfaction as we have watched our Kiwi community grow, and as others have discovered the way that “Framing” enriches their scrapbooking experience.

If you know someone that is intimidated by scrapbooking or cardmaking, but would like to get into it, please share with them our video on “Framing” at